I follow several blogs on blogging. I’ve read the advice—write short posts, readers want short posts, keep your word count below 300—and I’m not 100% convinced.
Yes, when I’m searching for information on the Web, I’m more likely to skim than read pages in-depth, and shorter articles are good for that. And I’ve read many great blogs where short posts are the norm. Shorts posts can be funny and succinct while still being informative.
However, I’ve also found that my some of my favorite bloggers write longish posts several times a week.* For example:
- Jami Gold’s “The Green Lantern Movie: How *Not* to Write Characters”: 913 words
- Kelly James-Enger’s “8 Ways to *Not* Make a Freelance Friend”: 761 words
- Ingrid Sundberg’s “Time to Get Crafty: Five Craft Books Not to Miss!”: 678 words
- Kristen Lamb’s “Tips for Being a Healthy Writer”: 1241 words
- Julie Musil’s “Revision–the Long View”: 354 words (Julie is one of the few whose posts consistently fall ~300-400 words)
Why do I read these writers’ posts even though they take a bit of time to digest? Because they provide real information, not just brain ticklers. I like to think that’s why my “information” posts tend to be on the longish side. Even when I went to a list format—theoretically, list posts would be shorter and quicker to write, right?—I ended up adding examples and explanations, so those posts are long, too. And yep, they take a while to write.
What do you like to read, short or long?** Where’s your “overload” point—the point where you stop visiting the blog because you can’t possibly keep up with all the terrific content?** Please share!
*There are many, many other wonderful bloggers out there who write long posts, but I’ve limited the list in the interest of keeping *this* post short
**FYI, this blog weighs in at an astonishing 360 words.
***Yes, I have blogs like those in my blog reader, and no, I’m not telling which ones, because they’re FANTASTIC blogs. I just need to figure out how to avoid throwing the baby out with the bathwater…or find another few hours a day.