Five Practical Ways Writers Can Take Readers “Behind the Scenes”

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Using Your Camera to Tell Your Book’s Story

Last week’s post highlighted ways your camera can help you become a better writer. Did you know that your camera–and the photos and videos you create with it–can also help you market your books ?

It’s not just that a well-placed photo can add visual interest to your web site, newsletter, or presentation, either (although adding visual interest is a definite bonus!) The right photos can help you tell the story of how a book came to be.

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Why do you want to tell your book’s story? Internet marketing guru Terry Dean puts it perfectly:

OVERWHELM has become a constant in almost every market today. Your customers may say they want content, but they’re actually overwhelmed by all the voices, all the choices, and all the content that is already out there.

What they really want…is someone who they can plug into to guide them.

They want guidance and direction. And that requires not just more content, but also
persuasion.

And storytelling has been and always will be a major element in persuasion.”– Terry Dean, 7 Unique Ways to Create Money Making Emails…Even If You’re Not a Writer

You want to tell the story of your book because it will help readers understand why you wrote it. Telling your book’s story gives you a chance to show readers why you’re passionate about a topic. It also gives you a chance to connect with readers on a more personal level, as you show the steps that went into creating your book.

Think Ahead: What Story Do You Want to Tell?

When you’re ready to market your book, what story do you want to share with potential readers? What story will help them get excited about your book? What will make them curious to learn more? By thinking about these questions while you’re still working on the book, you can make sure you take the right shots during your writing journey. It won’t add much time now, but will save a lot of time later!

Not sure what kind of info will interest your audience? Read on! This infographic shows 5 ways that the photos you take now, long before you’re ready to sell your book, can help you tell an engaging story down the road, when you’re ready to go to market.

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Your turn: What story do YOU want to tell about your current work-in-progress? Why? Do you want to help kids understand more about the scientific method? Do you want adult readers to gain a better understanding of a particular place or culture? Or maybe you simply want to spark curiosity and excitement! I’d love to hear your ideas in the comments.

 

5 Fundaments of Great Author Newsletters

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I have a confession: when my kids were toddlers, I longed for the time when they’d be both be in school/preschool for part of the day so I’d have uninterrupted time to write. I adored them, of course, but if I didn’t get my weekly writing time, I started to feel lost, depressed, and pretty darned cranky. So when the happy day came, I celebrated, looking forward to 2 glorious hours of writing, 2 mornings a week. Practically heaven.

That’s why it was a really tough decision when, a few years later, we decided to take them out of public school. A combination of circumstances (this was just after 9/11 and the death of a close family friend) meant that one of our boys was miserable and depressed in the public school environment, where–like so many super-bright kids–he didn’t fit in, wasn’t challenged, and wasn’t happy.

If you’ve ever had a kid come home in tears or, worse, watched one spiral downward into hopelessness, you’ll understand my decision to try homeschooling, even if it wasn’t a great fit for me personally.

My biggest challenge was teaching my kids to write. I loved writing and storytelling, but I could not get my boys excited about it. I started to fear that I was teaching them to hate writing, rather than love it like I did.

Around that time, a writing friend introduced me to a local kids’ writing program/club called Druidawn. It used a roleplaying game (similar to Dungeons and Dragons, but simpler) to encourage kids to write. In D&D, players gain experience points through game play, which they use to “level up,” a process that makes their characters progressively more skilled and powerful.

In Druidawn, kids gained experience points by writing. Since they spent part of their writing club time playing the roleplaying game–in which the characters they’d created faced challenges, fought monsters, and completed quests–they had ready-made material to write about. My third-grader went from writing only when forced (and then, he’d write the bare minimum) to churning out reams of pages about his character, his friends’ characters, and their adventures.

I credit that experience with teaching him the love of writing he has today.Continue Reading

4 Types of Author Newsletter: How to Pick the Best for You

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Last week, we kicked off a blog series on author newsletters with “Why You Absolutely, Positively Need an Author’s Newsletter“. If you missed it, check it out! You can also add your two cents about what you love and hate about author newsletters here.

The 4 Content Types

Newsletter_TypesWhen I first decided to start an author newsletter, I had no idea what to talk about. I didn’t do author visits. I didn’t have any upcoming books to announce (yet!) and I didn’t have any classes to try to drum up business for. So what the heck would I put into a newsletter?

I decided that my first step would be to figure out what other authors put into their newsletters. I was already on several authors’ lists; I subscribed to a dozen more, eager to see what other authors–authors of all types–had to say, how they said it, and how often. The result? I found that most email newsletters fall into one of four content-based categories.

1. Chat & Conversation

Many–most?–of the newsletters I reviewed include some content that’s simply…chatty. I think it’s similar to the letter from the editor included in the front of many magazines, a personal note that makes a connection between the author and the reader. Check out this punchy missive from bestselling children’s author and entrepreneur Katie Davis:

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Maybe it’s a stretch to call this a “section”, since it’s usually pretty short, but I think it’s worth pointing out because all the best author newsletters took time to make the reader feel so comfortable and casual, the author might have been sitting down with you at the local coffee shop to chat over a cup of java.

Take-home: An author newsletter gives you an opportunity to make a more personal connection with your audience.

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