In my last post, I bombarded you with examples of writing in second person–that bizarre voice where the narrative is about YOU, the reader, as a character in the story. Hopefully, I answered your questions about what second-person voice looks like. I may have even answered the all-important question of WHY you might want to experiment with something as funky as writing in second-person voice voice. That is, that second-person writing pulls readers into your story world, deepens audience engagement, and gives fans a richer, more enjoyable story experience.
If you’re like most fiction writers I know, though, you probably have another crucial question: How can you provide your readers with MORE content when you’ve already got two books in the works, kids to pick up, a dog that need to get to the vet, DINNER TO COOK, GROCERIES TO BUY, AND…
Get the idea?
If your days go anything like mine do, you’re probably in an ongoing battle with too-much-to-do-itis, but you CAN level-up your readers’ experience without breaking the “time bank.” The key is defining your project before you begin, tailoring it to fit your specific situation. In other words, writing MORE isn’t enough. You need to pick the RIGHT writing project–let’s call it your “value-adding” project, since it increases the value of your primary work–to fit your specific needs and resources.
Read on to learn how!
1. Define Your Specific Audience
The absolute first thing you need to decide is WHO you want to reach with your value-adding writing project. It makes sense, right?
You might be writing for your ideal reader, the person you envision reading your books, or whatever your “primary work” is–you know, the one inspiring this value-adding project!
Example: The ideal reader for my middle grade fiction is about twelve years old, smart, a bit geeky, and likes to play strategy games. Does that describe you? No? No worries! That’s because the ideal reader for my blog is NOT the same as the ideal reader for my fiction…which brings up an important point. The ideal reader for your PRIMARY WORK may not be the ideal reader for your VALUE-ADDING project. In other words, you might want to connect with a NEW reader.
Think of it this way. You can create a value-adding project to appeal to the same audience as your primary work, or you can create something that will appeal to a different audience, such as:
Your CUSTOMERS–people who might buy your book for someone else
Do you write for children or young adults? Consider writing for parents, grandparents, and others who purchase books for children and young adults. Do you write for a niche audience? Consider writing something that will appeal to the friends and spouses of your ideal reader.
Your USERS–people who might use your book in some way other than simply reading or gifting it
Teachers and book club organizers might fit this category. Get creative!