Getting Back in the Swing of Blogging

Did I mention that I didn’t mean to take a “blog-cation”? Then why, you may be wondering, has it taken so long for me to get back to blogging?

I’ve been asking myself that very question. In part, it’s because I was waiting for life to slow down enough to get it “right”—you know, write a bunch of blog posts ahead of time, get a schedule in place, and so on. For some reason, that never happened. Perhaps my goal is too lofty. I want a schedule; I want to post regularly and well; I want to engage with others online; and, since I can’t seem to find the time to do all those things, in my all-or-nothing way, I’m not blogging at all.

I think that part of the issue is that I don’t want to give some nice speech about how I’ve been so busy, but NOW I’m back to my old blogging ways–and then fall down on the job.

The simplest answer would be to stop blogging, of course. But I don’t want to. The break was nice, but after a bit, I kept thinking of stories I wanted to tell and noticing posts and articles I wanted to share. I simply don’t have time to blog as much as I was blogging earlier this year, not if I’m also working on creative writing and working on income-generating types of writing.

I don’t have the perfect answer, but then, perfect anythings—especially answers—seem to be rare. I will blog as time and inspiration coincide, and I have no idea, yet, how often that will be. Not very often for a bit, because as I start getting a little time for myself after months of craziness, I’m finding that it’s time to return to my languishing novel.

mrsdkrebs

Photo Courtesy of mrsdkrebs on Flickr Creative Commons

Otherwise, I’ll never get any sleep!

How a Virtual Book Tour Can Help You Publicize Your Book

Guest Post by Ali Luke

If you’ve written a book, or if you’re part-way through writing one, you might be thinking about publication and agonizing over the choice between traditional and indie publishing.

Whichever route you go for, you’ll need to do a lot of work in marketing and publicizing your book. (Yes, a traditional publisher will help on this, but they’ll need your help and co-operation, and they’ll also expect you to take the initiative and use your author platform – your network of Twitter followers, blog readers, or Facebook fans.)

I’m coming to the end of a virtual book tour (also known as a “blog tour”). I’ve been stopping off at different blogs over the past month to promote my novel Lycopolis, and it’s been a fun trip – albeit exhausting at times!

Here’s how it works.

Understanding Virtual Book Tours

A virtual book tour has many of the benefits of a live book tour … without all the travel. Instead of going from town to town, doing talks, readings, or signings in book stores, you go from blog to blog, sharing useful information in the form of a guest post or interview. At the end of your post or interview, you can write a short bio about your book, including a link to its website or its page on Amazon.

This is a win-win-win scenario: the host blog gets a great piece of content that they didn’t have to produce; their readers get your insights on a particular topic; and you get to reach a new audience.

A virtual book tour takes a bit of organizing: you’ll need to decide on your potential tour stops, contact the owners of those blogs, and agree on a topic and date for your guest post or interview to appear. It can be a scary process, especially if you’re appearing on a blog with tens of thousands of readers – but it’s also a lot of fun.

Your tour also ties in with other publicity efforts: especially building a network of reader/writer contacts, and getting reviews.

Building Your Network

Your network consists of all the people around you who you can reach – perhaps by email, Twitter, Facebook, RSS, or good old-fashioned phone or mail – and who are at least potentially interested in your writing.

When I started out in blogging, I did a lot of guest posting, without worrying about the fact that pretty much no-one knew my name. This helped me build up a network fast: busy blog editors may not notice if you leave a comment or send them a tweet, but they will remember you if you give them a great piece of content for their blog.

By going on tour, you can bring new people into your network; not just the people who read your pieces, but also the gracious hosts who welcome you to their blogs.

Of course, you shouldn’t just rely on a virtual book tour to build your network: you can blog on your own site, establish an e-newsletter list, gather Twitter followers and Facebook likes, and continually grow your potential readership.

Getting Reviews

Another benefit of blog touring is that you may well get more reviews. When you get a tour stop lined up, offer a free copy of your book to the host. Some won’t have the time or inclination to read it, but others may well read, enjoy, and even review it. (Cheryl, for instance, was kind enough to write a fantastic review of Lycopolis, which you can read here.)

Again, don’t rely on your book tour as your only way of getting reviews. Approach people who are already highly engaged members of your networking – perhaps readers who comment on every post you write, or friends who helped by reading early drafts of your book. Encourage them to write a short review on Amazon – even just a couple of sentences will make a difference.

So, if you’ve got a book that’s ready to promote, try lining up a mini-tour – a week of guest posts on different blogs. If you’re writing non-fiction, look for blogs with similar subject matter and a large audience. If you’re writing fiction, you could post on blogs aimed at readers, writers, or both.

If you’ve got any questions, or if you’d like to share your experience of promoting your book, drop a comment below.

Bio: Ali Luke is currently on a virtual book tour for her novel Lycopolis, a fast-paced supernatural thriller centered on a group of online roleplayers who summon a demon into their game … and into the world. Described by readers as “a fast and furious, addictive piece of escapism” and “absolutely gripping”, Lycopolis is available in print and e-book form. Find out more at www.lycopolis.co.uk.

Should You Blog Before Publication? 10 Questions to Ask Yourself

How much time do you spend online?

Last week, I ran a poll asking readers how many hours they spent doing online “platform-building” activities each week.

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The (currently) winning choice on this poll?

Are you kidding? I don’t track my time online! I don’t even want to know.

It prompted an interesting discussion in the comments, where you all raised a lot of excellent questions about the social media versus rest-of-writing-life balance. Readers asked questions such as

  • Does my blog reach my target audience (that is, the people who will purchase my products or services) or only my peers?
  • Am I spending so much time platform-building that it’s taking time from book writing?
  • Should I set a timer for my online activities?
  • Or should I set online-free zones?
  • Do blog challenges sap too much of my creative energy?

Have you ever been plagued by these sorts of questions? I know I have!

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How Much Time Do You Spend Online?

There are lots of great reasons for writers to spend time online.

  • To build a platform
  • To engage with readers
  • To give back to the writing community
  • To relax and connect
  • To learn more about writing, publishing, and marketing
These days, I find myself spending more and more time online, though, and I still don’t manage to visit and comment on all my favorite blogs or spend enough time on Twitter. And don’t even talk to me about Google-Plus. I’m not even going there yet!


It’s made me wonder, though: how does the rest of the writing world handle this? How much time do you spend engaging in conversation, writing blog posts, and otherwise keeping up your presence online?

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It can be challenging to balance the amount of time we spend interacting with others online with the amount of time we spend on other types of writing. Any suggestions? I’d love to hear from you–please add your thoughts to the comments!

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