Today we’re going to talk about the tech side of creating your author newsletter: the rules that email marketers gave to follow, how to choose the best email newsletter service for your needs, how to set up your signup forms and initial emails, and creating your subscriber list.

You might wonder why I’m covering the “how to” aspect of setting up an author newsletter as the *last* post in this series, rather than the first. Excellent question! The answer is that you will have a much easier time setting up your author newsletter AFTER you take time to answer these questions:

• Why do you want an author newsletter?
  If you’re not sure, take a look at Why You Absolutely, Positively Need an Author’s Newsletter.
• Who is your audience for your newsletter? What kind of content will they find useful?
  If you’re not sure, take a look at 5 Fundaments of Great Author Newsletters
• What kind of content do you have the time and energy to provide?
  If you’re not sure, take a look at 4 Types of Author Newsletter: How to Pick the Best for You.

Answering these questions will let you identify what you need from an email newsletter provider–which, in turn, will help you choose the best service to suit your needs.Continue Reading