Five Practical Ways Writers Can Take Readers “Behind the Scenes”

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Using Your Camera to Tell Your Book’s Story

Last week’s post highlighted ways your camera can help you become a better writer. Did you know that your camera–and the photos and videos you create with it–can also help you market your books ?

It’s not just that a well-placed photo can add visual interest to your web site, newsletter, or presentation, either (although adding visual interest is a definite bonus!) The right photos can help you tell the story of how a book came to be.

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Why do you want to tell your book’s story? Internet marketing guru Terry Dean puts it perfectly:

OVERWHELM has become a constant in almost every market today. Your customers may say they want content, but they’re actually overwhelmed by all the voices, all the choices, and all the content that is already out there.

What they really want…is someone who they can plug into to guide them.

They want guidance and direction. And that requires not just more content, but also
persuasion.

And storytelling has been and always will be a major element in persuasion.”– Terry Dean, 7 Unique Ways to Create Money Making Emails…Even If You’re Not a Writer

You want to tell the story of your book because it will help readers understand why you wrote it. Telling your book’s story gives you a chance to show readers why you’re passionate about a topic. It also gives you a chance to connect with readers on a more personal level, as you show the steps that went into creating your book.

Think Ahead: What Story Do You Want to Tell?

When you’re ready to market your book, what story do you want to share with potential readers? What story will help them get excited about your book? What will make them curious to learn more? By thinking about these questions while you’re still working on the book, you can make sure you take the right shots during your writing journey. It won’t add much time now, but will save a lot of time later!

Not sure what kind of info will interest your audience? Read on! This infographic shows 5 ways that the photos you take now, long before you’re ready to sell your book, can help you tell an engaging story down the road, when you’re ready to go to market.

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Your turn: What story do YOU want to tell about your current work-in-progress? Why? Do you want to help kids understand more about the scientific method? Do you want adult readers to gain a better understanding of a particular place or culture? Or maybe you simply want to spark curiosity and excitement! I’d love to hear your ideas in the comments.

 

Transmedia Storytelling for Writers

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What if I told you that the film and television industries had discovered a new paradigm for communicating with their audiences? A framework that helps them to

  1. Reach broader audiences
  2. Deepen audience engagement
  3. Encourage audience participation
  4. Foster a base of loyal, passionate fans who are deeply invested in their “story world,” plot, and characters

What if I also told you that this framework wasn’t limited to the big budgets and massive marketing machines of Hollywood? In fact, many of their techniques are particularly well-suited to helping fiction writers reach more readers and provide readers with a deeper, richer story experience. 

Wouldn’t you want to know more?  

That’s what I want to talk about over the next few weeks–a concept that film, television, business, and marketing industries have been using with great success for the past decade, but has seen only limited use in the publishing industry.

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What Is Transmedia?

Transmedia simply means using multiple media platforms or channels to communicate a message or story. We’re going to focus on transmedia storytelling, a type of transmedia that’s particularly well-suited to writers’ needs and natural skills.

Transmedia stories are those that “unfold across multiple media platforms, with each new text making a distinctive and valuable contribution to the whole” “—Henry Jenkins, Convergence Culture 2005

In other words, a transmedia story might be told primarily in one format (film, video, comic book, etc), but have additional content available to fans in other formats.

Take BBC’s Sherlock television series. It’s terrific on its own–you don’t need to go anywhere else to feel like you understand the story. If you’re passionate about the show, though, and want to dig deeper, Dr. Watson’s blogs (the ones mentioned in the show) are actually published in tandem with the television episodes.

Dr. John Watson's blog

This is only one example of transmedia storytelling. Next week, we’ll look at more examples and dig more deeply into what transmedia storytelling is and isn’t.

Why Writers Should Care About Transmedia

If you’re anything like me, though, you already have plenty of non-writing items on your to-do list. SocialMedia

Why should you want to add one more thing? Especially something that–let’s be honest here–looks like it might consume more of your valuable time and energy?

Because, when done right, transmedia storytelling can help writers to:

Creating multiple “points of entry” for readers
→ to reach a broader, more diverse audience 

Increase audience engagement and participation
→ to create a base of loyal, passionate fans

Not only that. Transmedia storytelling can also provide purpose and direction for all those social media platforms that we’re “supposed” to be using as writers.

Over the next few weeks, we’re going to take a closer look at transmedia storytelling. I’m not an expert in transmedia. I’m just another writer–a writer who is passionate about reaching more readers and engaging with them more deeply. I’m convinced that transmedia storytelling provides a set of underused tools that can help writers to accomplish these goals and more.

I’m SO convinced about this that I’ve altered my fiction publication goals and timeline to accommodate a transmedia project (which is currently in the works!)

I hope my enthusiasm rubs off! I also hope that, as I share examples, ideas, techniques, and resources over the course of this blog series, I’ll inspire you to try a transmedia tie-in for your story world. I can’t wait to see what transmedia experiments arise over the next few months!

Please share your thoughts on transmedia–possibilities, ideas, experiments, hopes, whatever!–in the comments.