More on the BBC’s Sherlock and Transmedia

sherlockSince I’ve mentioned the BBC’s Sherlock TV series in both this week’s post on transmedia and the week before’s post, I thought I’d direct you to a great resource if you’re interested in learning more. The StoryForward podcast publishes biweekly interviews with writers, producers, actors, and others involved in transmedia projects. One of their first episodes discusses Sherlock and how it was designed to be a transmedia experience from the beginning. From StoryForward:

In this special episode of StoryForward, co-host Steve Peters talks with Joe Lidster, a television writer best known for his work on Torchwood, The Sarah Jane Adventures and most recently, the online story content for the BBC series Sherlock, starring Benedict Cumberbatch and Martin Freeman. They talk about the unique process behind the TV show, which, in true transmedia storytelling fashion, simultaneously spans your television screen, multiple websites and more. —

Hope you enjoy this great interview!

Transmedia Storytelling for Writers

What if I told you that the film and television industries had discovered a new paradigm for communicating with their audiences? A framework that helps them to

  1. Reach broader audiences
  2. Deepen audience engagement
  3. Encourage audience participation
  4. Foster a base of loyal, passionate fans who are deeply invested in their “story world,” plot, and characters

What if I also told you that this framework wasn’t limited to the big budgets and massive marketing machines of Hollywood? In fact, many of their techniques are particularly well-suited to helping fiction writers reach more readers and provide readers with a deeper, richer story experience

Wouldn’t you want to know more?  

That’s what I want to talk about over the next few weeks–a concept that film, television, business, and marketing industries have been using with great success for the past decade, but has seen only limited use in the publishing industry.


What Is Transmedia?

Transmedia simply means using multiple media platforms or channels to communicate a message or story. We’re going to focus on transmedia storytelling, a type of transmedia that’s particularly well-suited to writers’ needs and natural skills.

Transmedia stories are those that “unfold across multiple media platforms, with each new text making a distinctive and valuable contribution to the whole” “—Henry Jenkins, Convergence Culture 2005

In other words, a transmedia story might be told primarily in one format (film, video, comic book, etc), but have additional content available to fans in other formats.

Take BBC’s Sherlock television series. It’s terrific on its own–you don’t need to go anywhere else to feel like you understand the story. If you’re passionate about the show, though, and want to dig deeper, Dr. Watson’s blogs (the ones mentioned in the show) are actually published in tandem with the television episodes.

Dr. John Watson's blog

This is only one example of transmedia storytelling. Next week, we’ll look at more examples and dig more deeply into what transmedia storytelling is and isn’t.

Why Writers Should Care About Transmedia

If you’re anything like me, though, you already have plenty of non-writing items on your to-do list. SocialMedia

Why should you want to add one more thing? Especially something that–let’s be honest here–looks like it might consume more of your valuable time and energy?

Because, when done right, transmedia storytelling can help writers to:

Creating multiple “points of entry” for readers
→ to reach a broader, more diverse audience 

Increase audience engagement and participation
to create a base of loyal, passionate fans

Not only that. Transmedia storytelling can also provide purpose and direction for all those social media platforms that we’re “supposed” to be using as writers.

Over the next few weeks, we’re going to take a closer look at transmedia storytelling. I’m not an expert in transmedia. I’m just another writer–a writer who is passionate about reaching more readers and engaging with them more deeply. I’m convinced that transmedia storytelling provides a set of underused tools that can help writers to accomplish these goals and more.

I’m SO convinced about this that I’ve altered my fiction publication goals and timeline to accommodate a transmedia project (which is currently in the works!)

I hope my enthusiasm rubs off! I also hope that, as I share examples, ideas, techniques, and resources over the course of this blog series, I’ll inspire you to try a transmedia tie-in for your story world. I can’t wait to see what transmedia experiments arise over the next few months!

Please share your thoughts on transmedia–possibilities, ideas, experiments, hopes, whatever!–in the comments.